Digital Marketing Manager Bianka is Botron Software’s in-house marketing strategist and content creator with a keen eye for B2B technologies. When not crafting content and strategizing for success, she dives with sharks, travels the farthest corners of the globe or engages in passionate debates about history and geopolitics.

Atlassian User Group recap: The April Edition

  For nearly a decade, Atlassian customers from around the globe have come together to network, learn, and share ideas with local user groups. Today, more than 10,000 people participate in Atlassian User Groups in over 25 countries. The ever-growing popularity of Atlassian User Groups speaks to the power of shared knowledge and best practices, as …

In-House Engineers to the Rescue: Why We Don’t Outsource our Customer Support

  Let’s be honest here – how many times the marketing fluff of “customer-first culture” has failed to fulfill its promise? How many times have you submitted a customer support query only to receive an automated email that tells you your request will be processed in X number of business days? Or you get stuck …